Resume & Career Builder (NDA)

A prominent AI job-seeking platform turned career-building platform requested help to increase conversion rates, reduce customer churn and improve product offering. A comprehensive analysis was conducted, translated into a strategic roadmap of prioritized recommendations, and implemented across the platform - redefining the primary customer journey and user experience.

The main challenge was to build user trust by seamlessly integrating AI features into user flows and increasing user engagement with existing AI features. To overcome this challenge, I prioritized transparency and simplicity by implementing UX changes that promoted user control and privacy protection to make the technology feel intuitive and non-intrusive.